The Book of Dreams

Even though we now have places like Amazon and eBay to do our online shopping, Argos and their traditional catalogues are still going strong. Argos recently released a new campaign titled “The Book of Dreams”. 

As a company, they’re renowned for their catalogues, especially at Christmas time. This gives the user an opportunity to browse through the 300+ page catalogue and shows them all the products Argos will be selling this Christmas. 

The launch of Argos’ Christmas campaign for 2019 has seen the brand create the first-ever digital repository of vintage catalogues from down the years. This campaign attracted over 1.8 million visits in the first 48 hours and has got people talking online across the country. The campaign not only features the release of the vintage catalogues, also a video to accompany the campaign and the 2019 edition of the catalogue. 

What is the Book of Dreams?

Get ready to take a walk down nostalgia lane. Argos has uploaded every single catalogue they’ve ever released onto their new Book of Dreams website. The “Book of Dreams” is at the centre of their Christmas campaign for 2019. Every catalogue from the 1970’s through to 2019 are stored for you to look back on, creating imaginations of Christmas’s been and gone. 

Dan Elton, Director of Brand and Digital Marketing explained:

“The last few years we run ads that have focused on what’s unique about our business, like our same-day delivery offer,” 

“Those were successful, but for 2019 we wanted to start in a place that came from how customers actually interact with us, instead of focusing on what’s unique to Argos.”

Along with the launch of the website, there was also a video launched to accompany the campaign. You can watch this here:

So, what was actually available to buy in these decades?

As you can imagine, looking back at the old catalogues is fascinating. There are things you may have forgotten existed and gadgets that have come an awful long way since the 90’s. So, to take you back down memory lane, we’re going to show you some of the items that were available to buy from Argos down the last few decades. 

Argos Book of Dreams

1970’s –

The decade that saw the emergence of the first Glastonbury, a new currency replacing pounds, shillings and pence and the 1st female Prime Minister of the UK, what were Argos selling in their catalogues? 

  • Star Wars figurines from the original films
  • Stretch Armstrong
  • MB Electronic Star Bird 
  • Atari Video Computer Systems
  • 4 Plus 2 Colour TV Game
  • Cassette Tapes
  • Bissell Carpet Sweeper

These are just some of the nostalgic items that were found in the 1970’s catalogues. You can flick through the first edition from 1974 right through to the 1979 Christmas edition. 

19980s Argos catalogue


A decade dominated by good music and the invention of the World Wide Web, Argos stepped their game up with their Christmas catalogues. This decade saw an appearance from Arnold Schwarzenegger in the 1981 edition but what was popular in the Argos catalogues at the time?

  • Grandstand Mini Arcade Games
  • Star Wars Return of the Jedi
  • Ghetto Blasters
  • Tomytronic 3D Games
  • Zoids
  • Jem toys
  • Thundercats toys
  • Portable cassette players

Aside from Arnie, video games were really starting to come into the light in the 80’s with the ever reliable Grandstand Mini Arcade Games. What might be retro now was very popular back in the 80’s Argos catalogue editions. 

90s Argos catalogue


The 90’s saw the battle between Oasis and Blur, the emergence of the Take That and the Spice Girls, the opening of the Channel Tunnel and the release of Titanic and the Lion King. This decade also saw a year of Argos catalogues that we now look back on with a smile. 

  • Scalextric AFX Vertigo Set
  • Animal Hospital play set
  • Game Boy Camera
  • Virtual Pets
  • Tyco Rebound 4×4
  • Take That dolls
  • Sega Megadrive
  • Apple Macintosh Powerbook
  • Mighty Morphin Power Rangers

Game consoles have come a long way since but in the 90’s the Sega Mega Drive was one of the most reliable consoles out there. It also saw a nod to the emergence of boy bands with the Take That dolls dedicated to one of the most popular boy bands of the 90’s.

2000s Argos catalogue


The noughties saw us enter a new millennium where technology started to advance at a rapid rate. From Wilkinson’s World Cup winning drop goal to Obama’s success in the States, the noughties was a great decade to own an Argos catalogue. Here’s some of the most popular items: 

  • Inflatable Chairs
  • Printer Calculators
  • Playstation 2 and Xbox
  • CD/Cassette players
  • Disney Electronic games
  • Mr Frosty
  • A portable television
  • Teletubbies
  • A furby

Inflatable chairs were all the rage amongst the kids of the new millennium. CD players came into the light and gave you the opportunity to blast your party songs at high volumes. Does anyone know what the idea of a Furby was? Probably not but everyone wanted one anyway. 

2010s Argos catalogue


As we see this decade out, Argos catalogues are set to enter the 20’s leaving behind some absolute gold from catalogues across the 10’s. Apple came a long way, Playstation has advanced and toys have become downright ridiculous, but what will we be looking back on in 20-30 years and referring to as nostalgic?

  • Playstation 4 and Xbox One
  • iPad and iPhone X
  • 4K TV
  • Micro Mini Scooter
  • Zoobles
  • Fidget Spinners
  • Angry Birds
  • Nerf Guns
  • Handheld Cameras
  • Apple Watch

No one really knows where fidget spinners came from or why they became so popular but they did. The 10’s also saw Playstation and Xbox produce new releases and the former have already announced a new game coming in 2020 so the PS4 really will be a thing of the past. 

I’m sure you’ll agree with us in saying that Argos catalogues have been one of the things we most look forward to around Christmas time. So get down to your local Argos and grab one of their “Book of Dreams” and start planning your Christmas shopping now while you still have the chance!