Boho-lovers Can’t Get Enough of IKEA’s Limited Edition Collection

Turn your home into an exotic paradise with summery pieces from Ikea’s seriously swoon-worthy Jassa collection

If you love all things bohemian, there’s no time to lose, because Ikea launched their new limited edition Jassa collection on Wednesday 1st March 2017 – giving you less than six weeks to get your hands on it.

Wondering what all the fuss about? Well, it’s a mixture of vibrant soft furnishings and rattan furniture, lanterns and ceramics all bursting with eye-popping colours. It’s a world away from Ikea’s famously minimalist Scandinavian style, drawing inspiration from far flung lands like Indonesia and Vietnam in South East Asia.


With jazzy cushion covers starting at £4, bamboo pendant lampshade or rattan lounger for £119, you can create a relaxed summer vibe all year round – indoors and out.

But that’s not all that’s whipping folk into a frenzy, because every single piece is handcrafted the traditional way, from natural materials like rattan, bamboo, water hyacinths, sea-grass and cotton. The result? You could walk away from your local Ikea with something totally unique. From £5.95 stoneware plates, individually speckle-glazed or splashed with paint, to stylish rattan armchairs.


The interior design fans among you will already know that ‘nature’ is one of 2017’s biggest trends – and for that, the Jassa collection couldn’t be more perfect. Hang a wind chime by your window, pop flowers in a vase woven from sea-grass or roll out a flat woven sea-grass rug. It’s about embracing nature in the most stylish and authentic way.

Like what you see? You can pick up a few pieces online, but the complete Jassa collection is only available instore at West Thurrock, Croydon, Edmonton or Wembley. Alternatively, call Ikea’s customer service team to try to arrange delivery to your local shop.

Missed out? Worry not, because there are other perks to be had all year round at Ikea…

1. Your kids can play for free

Want to shop without the little ones getting under your feet? Make everyone happier, by dropping the kids off with the supervisors at Småland – for a free hour-long play session near the entrance of your local IKEA. When you’re an IKEA Family member, you get an extra 30 minutes to boot, leaving you free to browse at your leisure.

2. Grab a free hot drink

The family members among you will score a free mug of tea or coffee whenever you take a trip to IKEA, because shopping can be thirsty work.

3. Browse exclusive sales

Join the IKEA Family rewards program and you’ll be handsomely rewarded with access to members-only sales on products from across their entire range – from mattresses and candles to kitchens. Better yet, you’ll be treated to special monthly discounts and 90 day price protection on absolutely everything. Ikea will refund you the difference whenever an item drops in price.

Call the customer service team today with any questions about your IKEA Family membership.

All images copyright IKEA.

Ikea’s Flat Pack Refugee Shelter Won Best Design 2016

There’s more to Ikea than Billy Bookcases, their flat pack refugee shelter was just crowned the Beazley Design of the Year 2016…

They said it couldn’t be done, but Ikea are solving a real-world crisis, providing mobile, safe and comfortable shelter for refugees across the globe – 30,000 people and counting. The Better Shelter lasts six times longer than your typical emergency tent, offering dignity and sanctuary for up to five people where there appears to be none.

That’s why, on Thursday 26th January 2017, Ikea’s innovation won the coveted Beazley prize – pipping 67 nominees from 6 categories to the post.

Ingenious design

Time is of the essence in an emergency, so the Better Shelter comes flat packed in two cardboard boxes. Putting it together is simple, four people can build the refugee shelter in under four hours – all of the tools (a hammer) and a classic Ikea instruction manual are provided.

It’s essentially a sturdy steel frame, covered with insulation panels and a solar panel roof which provides four hours of electric light or mobile phone charging via a USB port. Crucially, the Better Shelter, with its locked door and stab proof walls, is anchored to the ground.

Not only can you replace damaged parts without dismantling or replacing the entire shelter, but the clever design is incredibly flexible. You can add or remove entire sections, depending on the situation, plus the window and doors can fit in any number of configurations.

Giving back

Over three years, the Ikea Foundation donated 400,000 mattresses, quilts and blankets to the United Nations High Commissioner for Refugees – making the Better Shelters even, well, better.

However, the not-for-profit Ikea Foundation can’t take full credit, because they collaborated with the UNHCR to improve the lives of people displaced by armed conflicts and natural disasters. Five years later, their Better Shelter is the more than worthy winner of the Beazley Design of the Year 2016 prize – as you’ll surely agree.

Experienced less than award-winning customer service at Ikea? Phone a customer service representative directly.

Cover image copyright

4 Times Ikea Surprised the World This Summer

Europe’s favourite flat-pack furniture store, Ikea has had an adventurous summer, how does yours compare?

From teaching foodies to whip up Scandinavian delicacies with top chefs in a London pop-up restaurant and exhibiting their 70 year history in a dedicated museum in Älmhult, Sweden, to refusing to collaborate with Kanye West – Ikea’s summer has been anything but ordinary for a furniture store….

1. Ikea Launched their New Catalogue


Ikea’s annual catalogue lands every August, but what’s so surprising about the 2017 edition released last month, is how hard it tries to convince you that having a small home is trendy – critics have even (unfairly) called it a dystopian view of the future.

From wall holders for your chairs and sofa-beds that you, not your guests, should use every night, to a standing mini-kitchen for homes too cosy to have a fitted kitchen. The new catalogue is packed with well-designed, functional and affordable furniture as ever, ideal if you’re also obsessed with space-saving.

2. Ikea Opened a Pop-Up Restaurant in London


It’s called The Dining Club and from 10th September to 25th September 2016, you and up to 19 mates can reserve your space and seek it out in Shoreditch – where you’ll celebrate the joy of cooking and learn traditional Swedish recipes under the watchful eye of head chef Fred Bolin, without spending a single penny. It’s free.

And it’s not about Ikea’s famous meatballs either, think salmon tartar with beetroot, capers, cucumber, chives and crème or pan-fried pollock, with Swedish roly poly for afters. You’ll have your very own sous chef and maître de, with all of your ingredients (and booze to wash dishes down with) provided for you.

Listen to special talks on everything from creative cooking for kids and reducing food waste, delicious Scandi food to the future of food, at Ikea’s temporary pop-up restaurant.

N&C Showrooms, 3-10 Shoreditch High Street, London, E1 6PG.

3. Ikea created a Swedish Ikea Museum


The world’s first Ikea store in Älmhult, Sweden recently transformed into the first ever Ikea museum, with four floors of exhibitions, from fully furnished rooms, old catalogues, Klippan Sofas, Billy Bookcases and founder Ingvar Kampra’s modest office. There’s even a fully fitted Ikea bedroom above your head on the ceiling.

How many shops cram over 70 years of their history, customer stories and products in a public museum? It’s bizarre. And while you can peruse 20,000 items, spanning the decades, you can’t take them home with you, which is bound to feel weird – since the museum looks a lot like a classic Ikea megastore.

4. Ikea Rejected Kanye West


From March to August 2016, Kanye West kept badgering Ikea for a collaboration project through Twitter, even telling BBC Radio 1 ‘I’d love to work with Ikea – make furniture or interior design or architecture’. While tweeting random sketches of beds, he made it pretty clear that he wanted to create a minimalist apartment inside of a college dorm for his fans.

Surprisingly, Ikea turned him down last month – sending a diagram of a ‘Yeezy’ bed and nothing more. It’s a dig at the huge bed in his viral ‘Famous’ music video, and unfortunately, it seems they’ll never actually make one.  

To speak to someone in Ikea’s customer service team, call this direct number.

Cover image copyright IKEA. Kanye West image copyright IKEA Australia. All images copyright IKEA press office.