Shop at the UK’s Cheapest Supermarket

Save a pretty penny on your branded groceries by shopping at ASDA, the UK’s cheapest major supermarket of 2016…

ASDA say they’re ‘Saving You Money Every Day,’ and so they are, on 80 of the most popular branded items – from Dolmio sauce and Nescafe Gold coffee to Warburton’s bread. For a whopping 11 months last year, they offered you the best value for money compared to the other major UK supermarkets – with February the only exception, when Morrisons bumped them into second place.

That’s according to Which?, who monitored the prices each month so you don’t have to, using MySupermarket to figure out where you could get the most for your hard-earned cash.

On average, their generic ASDA shop cost a bargain £154.14 – meanwhile, the exact same goods were £6.05 more at Morrisons, £7.97 extra at Sainsbury’s, an additional £10.23 at Tesco, £16.21 more from Ocado and a mighty £18.13 extra at Waitrose.

Wondering how Lidl and Aldi fared? Well, actually, they didn’t sell the same branded goods, so were excluded from the survey. But with prices tipped to rise in 2017, how can you bag yourself bargains without shopping around or getting better acquainted with your local ASDA?

Just follow the golden rules…

1. List what you need and stick to it

Impulse buys are expensive, so when you next walk into the supermarket, go with a battle plan and only get what you need.

2. Swap big brands for own-brands

Sometimes, you’ll be hard pushed to taste the difference.

3. Look high, look low

Now, the most expensive goods are normally at eye level on the supermarket shelves, so scan the top or the bottom for cheaper alternatives.

4. Buy seasonal fruit and veggies

Plus, time your shop right – it’s no secret that fresh food can be up to 75% cheaper in the late afternoon or evening when it’s reduced.

5. Pay with cash and use loyalty cards

To keep better tabs on your spending, leave your cards at home – especially on payday, when you’re feeling particularly flush. Only shop when you need to – buy little, buy often.

6. Read the labels

On the shelves, you’ll see how much a product costs per item or gram, giving you the chance to make direct comparisons without any of the maths.

7. Beware the multi-buy deals

Yes, some deals are too good to be true – some reductions might not actually offer you a real saving and others could be based on really old prices. So check. Ultimately, the Money Advice Service said that the average shopper spends £11.14 a week more than they planned, on tempting deals.

8. Use price comparison websites like MySupermarket

With these tools at your fingertips, you can compare prices in real time without stepping foot outside.

Cover image copyright Secret Pilgrim  licensed for use under Creative Commons.