With such a large variety of advertising formats to choose from, advertising your brand on YouTube is the equivalent of a virtual playground for business owners and marketers alike – all of whom are looking to experiment with ad formats to gain exposure in a largely untapped market. YouTube’s growing popularity in popular culture has revealed that YouTube is much more than just a place to share extreme sports videos – and is becoming the go-to place for clever marketers.
YouTube has been responsible for catapulting several celebrities to stardom with its ability to reach out to literally millions of viewers every day. To put the true range of YouTube’s power into perspective, an average of 1 billion people watch YouTube on a daily basis, which is a lot of exposure for your brand. That being said, if you aren’t already advertising on YouTube, you need to get with the times if you want to have any edge over your competition.
Advertising with Video Ads on YouTube
There are a number of ways to advertise on YouTube – you can opt for a video ad to be played before or during a video, or you can choose a display ad that will be displayed at the bottom of the video. Since Google took over YouTube, they have restructured the platform to make advertising not only easy but completely customisable. And although these ads aren’t free they have proven to be very effective none the less.
The only downside to these ads is that you have to get your message across as quickly as possible as viewers have the option to close your ad after 5 seconds.
Therefore, prudent advice would be to make your ad as engaging and to the point as possible. Fortunately, you can customise your ad with topic categories and keywords to specify where you want these ads to appear. This ups the chances that your videos are being played to an audience who have at least some interest in what you are offering, making it can be very effective. However, this all costs money, and if you’re a business on the breadline, or a start-up without the budget for this, there is a better solution.
Advertising video ads on YouTube – For Free!
Anyone can have a YouTube channel to upload videos on, whether personal or for business and since YouTube allows you to post virtually anything you like (within reason), it creates an equal playing field for people who wish to get their talents noticed by the masses. This is also true for businesses that wish to get their brand out there, and with a YouTube channel you can do it for free.
There is a variety of ways you can utilise YouTube as a mass advertising platform for your business, and it doesn’t include making infomercials. Let’s face it; few people go on YouTube to search for interesting ads or extended infomercials. However, before you get ahead of yourself and decide that you are going to release the next big viral sensation that will boost your brand into the stratosphere, you may want to start with a more conservative approach.
Video what you know
When making a YouTube video for your brand YouTube advises you to steer clear of sales pitches altogether. When you make your video (or hire someone to make it) you want to stick with what you know, so start out with some simple “how to” videos that you think people who would most likely buy your brand would find interesting. Another thing to tap into is reviews – these days many people search product reviews on YouTube before they purchase the product or service, so creating videos with positive reviews from satisfied customers is a great way to not only get people to try your brand but create a positive word of mouth as well.
With so many people using YouTube on a daily basis, it really offers your business more in terms of marketing than many other platforms. Will you use the power of YouTube to boost your brand?