4 Brands breaking the mould right now

Someone’s clearly told ASOS, Apple, easyJet and Morrisons that rules are made to be broken, as they’ve each gone against the grain in their own unique way lately…

From oddball fashion accessories to a brand new Apple product you never saw coming, a record breaking airline captain and some especially exciting news for the students among you, let’s get you caught up
shall we?

1. Freaky dinosaur tails sold like hot cakes


ASOS gave you the chance to become a convincing party animal and boy did you take it. They got a grilling on social media initially, for selling their strap-on Tell Tails belts which transform you into a dinosaur or fox, cat, wolf and leopard with a detachable stuffed velvet tail. But ultimately, Asos had the last laugh, as their black scaly dinosaur tail sold out faster than expected, while the other tails also proved popular.

2. Apple filed a patent for their own paper bag


First Apple removed the headphone jack on their new iPhone 7 then created wireless headphones, but now they’re causing quite a stir for filing a patent for their own paper bag. They call it ‘a bag container made of a white sulfate bleached paper with at least 60% post-consumer content’.

Which is a long winded way of saying it’s 60% recycled materials, reinforced with inserts to make it sturdier than your standard paper bag – all the better for carrying your precious new tech. It’s eco-friendly with comfier handles, which you can get your hands on by bagging, well, a new bag from an Apple store today.

3. The world’s youngest commercial airline captain flies easyJet


If you’re setting out on your holidays from Gatwick airport, you may well find 26 year old Kate McWilliams up front in the cockpit. Go congratulate her, as she’s officially the world’s youngest airline captain – flying Airbus A319 and A320 planes to 100 far flung destinations for easyJet.

4. Morrisons offer students a 10% off everything


Fantastic news for the students among you, Morrisons are trialling a 10% discount with UniDays in all 429 UK stores. As well as your standard food shop, you can even use it on wine and beer or to save a few bob on petrol and warm cooked meals from their café. It’s an unusual and generous offer well worth taking them up on. In fact, they’re the first of the ‘big four’ supermarkets to offer a student discount quite like it. All you have to do is create a UniDays account and show the code before you pay.

Problem? Call the customer service team at Asos, Apple, EasyJet or Morrisons direct to fix it.

Dinosaur tail images copyright Asos.